The truth about Santa's beer: An experimental test of holiday beer appeal
Knudsen & Lien (2018) The truth about Santa’s beer: An experimental test of holiday beer appeal, Proceedings of the Natural Institute of Science, Volume 1.
Satirical research paper using real data from an extensive session with Christmas beer testings.
The economics literature, while admittedly useful for several purposes, has all but ignored a key economic problem arising annually in late December. We are of course, referring to the choice of one’s Christmas beer. To address this, we test 50 different christmas beers to settle the key determinants of christmas beer appeal once and for all.